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UFC 228 PPV buys are not as bad as you think (they’re actually worse)

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UFC 228 Woodley v Till Photo by Ronald Martinez/Getty Images

Not even the barbershop could have saved UFC 228.

The most recent pay-per-view (PPV) event for Ultimate Fighting Championship (UFC), headlined by the welterweight title fight pitting Tyron Woodley (champion) opposite Darren Till (challenger), was last estimated to have generated 130,000 PPV buys.

Yikes.

“The 9/8 PPV numbers were well below expectations with Woodley vs. Till on top,” veteran reporter Dave Meltzer wrote in his Wrestling Observer Newsletter (via Bloody Elbow). “They are so bad that we haven’t gotten an estimate past an early number of 130,000 that was going around.”

Before we pile on Woodley, there are a couple of things to consider.

UFC 228 lost its co-main event during weigh ins (because of this) and Darren Till was a late replacement after Colby Covington passed on the fight. In addition, 2.5 million fans may have held off on ordering UFC 228 because they want to spend their money on UFC 229.

Also keep in mind that UFC 225, headlined by Robert Whittaker vs. Yoel Romero, did less than 150,000 PPV buys, so clearly there is work to do in terms of building more stars. At least the promotion had this card to even the score.

Though I’m not feeling overly optimistic about this event.