Dana White claims UFC is now worth $7 billion following ESPN mega deal

When ZUFFA sold Ultimate Fighting Championship (UFC) for a whopping $4 billion to WME-IMG back in 2017, many in the business and sports worlds felt Lorenzo and Frank Fertitta had pulled off a deal of a lifetime with the Hollywood-based company.

And while the billionaire brothers did make out alright, it seems Ari Emanuel and Co. are the ones who are really cashing in and enjoying the last laugh. That’s because the world’s leading mixed martial arts (MMA) organization is now allegedly worth $7 billion. That’s according to UFC president Dana White, of course, who told business guru Tony Robbins that the promotion’s value went up significantly after its mega deal with ESPN.

“When Ari bought the company (the media said) he overpaid for it. These guys are in big trouble now, they have so much debt, they are this, they are that. The TV deal is up with FOX, everything,” he added.

“And a lot of these things are true. Our TV deal is up with FOX, we do have a lot of debt, but we knew that going in. Then everybody keeps asking me, ‘Why did you stay?’ When you make that kind of money; there is this thing about ‘fuck you money.’ Everybody knows that term. ‘Man, I am going to tell my boss to kiss my ass if I ever get that lottery.’ If you are looking for ‘fuck you money,’ then you are in the wrong job. You already know you are not in the right place,” said the outspoken head honcho.

“I just made more money than I ever dreamed I would make. I don’t want to leave. What am I going to do? I hate three-day weekends. I want Monday to come again because that is how much I love what I do. I made all this money, but Ari gave me my ownership to stay, so I stayed. We just did a deal with ESPN for $1.5 billion for five years. Now the company is worth $7 billion.”

Indeed, White signed a five-year contract extension to stay with UFC after scoring a $360 million payout following the sale to WME-IMG (now known as Endeavor). One of the biggest moves for White and Co. following the sale was inking a massive television deal with ESPN after its current contract with FOX Sports expired.

To see Dana’s full interview with Robbins click play in the embedded video player below:


So the UFC was bought for $4B

Now it’s worth $7B. The UFC’s worth has gone up 75% in two years? That’s some serious ROI…

It's all propaganda, there's too many cards and they're all watered down and nobodies yada yada yada...

it’s Dying.

Yeah its one thing to be valued at $7bn its quite another for someone to want to buy them at that price.

Same as its one thing to get reliable Intel

And another to get it from Dana hot dog neck White.

Two words: I P O

And you can buy with whatever price

That's exactly right

Something’s true value is what somebody else is willing to pay for it.

Dont believe his lies.

Pay up then Dana.

I gave him a tenner once to get me 20 Benson and Hedges but the fucker never brought them back nor did I get any change!

Make me.

Good deal!

Now they can afford to pay all the fighters more right?!

I don’t understand, how does Ari have the last laugh? It was bought for 4 and now worth 7, that means they haven’t even made back what they paid for the company in the first place. Also, we don’t know if the value of UFC will keep increasing.

just sell it to kraft right now and get it over with

The weekend never ended, Nod if you can hear me

Is there anyone at home?

No wonder him and Trump are buds

Both believe their lies are the truth

Both are winners too

Different from the haters

So funny

on too many levels

Good for them. I would suggest they put on better cards then...

that’s not too much to ask of a $7 Billion company.

so fighter pay is going up 75% as well I guess?

Give me a break.

Dana the spin dr.

Congratulations to UFE .

By transcending the dying corpse of the seminal MMA org. like a Pheonix, they’re still expanding markets and putting on some great fights. When Ronda comes back for her big money fight shit will be nuts.

Find some new material Tom

Just rinse and repeat with you man

Like how many times you say 'rinse and repeat'?

I rarely give Dana kudos but for your benefit I cleared the air because I know it’s been bugging you.

I will give you


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