Scalper smackdown! UFC London tickets selling below face value leading into event

If you were hoping to make it to UFC London this weekend (Sat., July 22, 2023), but high ticket prices made you reconsider, now is your time.

Ticket prices for the latest UFC event inside The O2 in London, England, have absolutely cratered in the past days as scalpers are looking to offload a bunch of tickets across the entire venue, often at less than face value.

Tickets can be found on sites like StubHub and Ticketmaster right now for as low as £31 ($40 U.S.), and we’re not even talking about nosebleed seats. Plenty of tickets in the 100 sections are priced around this area between £30 and £90. Who knows how low prices will drop as resellers look to ditch their slow-moving stock before the event starts?

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This is a very nice change of pace after high demand caused past UFC ticket prices to skyrocket, leaving many hardcore fans left out in the cold on some of the biggest nights of mixed martial arts (MMA) in United Kingdom history. More than 40,000 fight fans entered a digital queue to get their hands on UFC 286 tickets, with the lowest priced tickets going for an eye-watering £345 ($443 U.S.). Those who wanted premium seats shelled out as much as £4,500 ($5,780 U.S.).

That pay-per-view (PPV) card featured the highly anticipated rematch between Welterweight champion (and hometown man) Leon Edwards and Kamaru Usman. Even Edwards ended up commenting about how the event priced out a lot of people.

“For me, I don’t understand why they’re so high,” he said during an interview with Ariel Helwani. “I think ringside before it went on sale, was like 4,000 pounds or dollars. That’s a lot of money, you know? People have been messaging me saying, ‘Why is it so expensive?’ I’m like, ‘Mate, I’m not making the prices.’”

This weekend’s UFC London card lacks a big championship match like Edwards vs. Usman. It even lacks a breakout star like Paddy Pimblett (here’s why). It does have rising Heavyweight contender, Tom Aspinall, in what many are expecting to be a squash match. And “Meatball” Molly is also there. She’s fun, right? But, the general consensus is this is a relatively weak card compared to previous London events.

That means there’s a lot of scalpers out there looking to unload tickets, often for less than face value. So, if you’re in London or can get there, hunt yourself down some cheap tickets and enjoy yourself a solid (if not spectacular) fight card, because who knows when the next time you’ll be able to afford it will come around.

Remember that MMAmania.com will deliver LIVE round-by-round, blow-by-blow coverage of the entire UFC London fight card right here, starting with the ESPN+ “Prelims” matches, which are scheduled to begin at 12 p.m. ET, then the remaining main card balance (also on ESPN+) at 3 p.m. ET.

To check out the latest and greatest UFC London news and notes be sure to hit up our comprehensive event archive right here.