Pic: Logan Paul and KSI invade UFC 284, unveil new PRIME-themed Octagon

Logan Paul has invaded fight week for UFC 284 going down later tonight (Sat., Feb. 11, 2023) at UFC 284 live on ESPN+ pay-per-view (PPV) from inside RAC Arena in Perth, Australia, and this includes showing off his PRIME drink logo inside of the Octagon.

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CHAMPIONSHIP TRILOGY! Ultimate Fighting Championship (UFC) returns to The O2 in London England, on Sat., March 18, 2023, with newly-minted Welterweight kingpin, Leon Edwards, running it back with former 170-pound champion, Kamaru Usman, for a third (and likely final) time. In UFC 286’s pay-per-view (PPV) co-main event, all-action Lightweight knockout artists, Justin Gaethje and Rafael Fiziev, will lock horns with the winner inching closer to a future Lightweight title shot.

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Paul, who is a social media savant and semi-professional athlete, struck a deal with the leading fight promotion two weeks ago for his PRIME drink brand to become an official sponsor of UFC. The big-money deal will put PRIME branding on the Octagon canvas and rename the red and blue corners, “PRIME Hydration Recovery Zones.” It’s been a dream come true for Paul, who is an avid UFC fan and someone who is always developing new business ideas.

This week, Paul and PRIME co-founder, KSI, took to Perth to help promote UFC 284 and their new sponsorship deal with the promotion. From doing a “Shoey” with UFC heavyweight Tai Tuivasa to getting a chance to hold Alexander Volkanovski’s UFC featherweight title backstage, Paul has been all over the place this week in Australia.

Check out some of the footage below:

Most importantly, Paul and KSI provided an inside look at what the Octagon canvas will look like Saturday night with the new PRIME branding. Check that out below:

What are your thoughts of the new PRIME branding? Do you even care?

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MMAmania.com will deliver LIVE round-by-round, blow-by-blow coverage of the entire UFC 284 fight card right here, starting with the early ESPN+ “Prelims” matches online, which are scheduled to begin at 6 p.m. ET, then the remaining undercard on ESPN/ESPN+ at 8 p.m. ET, before the PPV main card start time at 10 p.m. ET on ESPN+ PPV.

To check out the latest and greatest UFC 284: “Makhachev vs. Volkanovski” news and notes be sure to hit up our comprehensive event archive right here. For the updated and finalized UFC 284 lineup and bout order click here.