It’s official! Logan Paul, UFC strike big-money deal for 2023 — ‘I could cry’

Logan Paul’s major announcement?

The YouTube star, who also dabbles in both boxing and professional wrestling, recently signed a deal with Dana White and Co. to make PRIME the official sports drink of UFC, so expect to see his logo splattered across the Octagon (and many other places) when the promotion resumes its 2023 fight campaign.

MMA purists are no doubt breathing a sigh of relief (considering this possibility).

“We created PRIME to showcase what happens when rivals come together as brothers and business partners to fill the void where great taste meets function,” a statement read. “We dropped our first product, PRIME Hydration in 2022 and since then, we’ve continued to work countless hours to expand in retailers, reach new markets and formulate new products we know you’ll love.”

PRIME is a collaboration between Paul and fellow social media star KSI.

“We’ve been humbled by the process of creating a real brand and surpassing some of the biggest beverage companies in the world. As underdogs, we always cherish the opportunity to show the world what’s possible. ​Now that we’re both fighting for the same team, we truly believe the sky is the limit.”

“We’re excited to name PRIME the Official Sports Drink of UFC and an official partner of the UFC Performance Institute,” said UFC President Dana White. “Logan and KSI have worked hard to build PRIME into the best-tasting, hottest sports drink on the market. With their massive social media following and UFC’s global reach, we’re going to get the PRIME brand in front of hundreds of millions of fans all over the world. Whether you’re a professional athlete or if you just love working out, PRIME should be your first choice for a go-to sports drink.”

PRIME is available at most retailers, including Walmart, GNC, and Vitamin Shoppe.