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Dillon Danis 20 times ‘more hated’ online than KSI since boxing match announcement

KSI v Dillon Danis Press Conference Photo by Warren Little/Getty Images

Dillon Danis is not well-liked by the combat sports community.

The Brazilian jiu-jitsu (BJJ) black belt has not competed in any type of professional competition since 2019. Danis — also a part-time Bellator Welterweight prospect — earned his second career victory in as many fights, defeating Max Humphrey via first-round armbar submission.

On Jan. 14, 2023, Danis returns to make his boxing debut rather than continuing with mixed martial arts (MMA).

Danis will box YouTube star, Olajide “KSI” Olatunji, in an exhibition match. And since the match up was announced, Danis has far and away been “the bad guy” out of the two. Per a recent analytics study by Gambling.com, Danis has received 20 times the amount of hate and negative interactions online as KSI.

The match was made official on Nov. 19, 2022. Before that, from September to October, 2,998 of Danis-related posts were 13.6 percent negative (407). From November to December, 20,785 posts totaled out to 37.7 percent negative (7,835). Therefore equaling out to a 1,925 percent increase in online hate.

KSI, on the other hand, has gone in the other direction with his September to October post range clocking in at 461,676 related posts. 17.8 percent of which were negative (82,178). From November to December, 581,423 KSI-related posts saw 13.9 percent of negativity included (80,817), equaling a 1.66 percent decrease in online hate.

KSI, 29, has managed to accrue an undefeated record (4-0-1) across matches as a professional, amateur and exhibition. All of his matches up until this point have been against fellow YouTubers, making Danis the first combat sports athlete he’ll compete against.

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