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Midnight Mania! Dana White looking to bring UFC to the metaverse

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UFC 249 Ferguson v Gaethje Photo by Douglas P. DeFelice/Getty Images

Welcome to Midnight Mania!

What is the metaverse exactly? As this metaverse layman understands it, it’s perhaps more of a concept than fully realized place at the moment, but the general idea is to create a vast virtual world with limitless possibilities and bring it to a massive userbase. It might be the future of social media and online interactions, a new version of the Internet. There are also ties to cryptocurrency and NFTs, and perhaps UFC fights?

Credit to Dana White, the man is always looking for a new avenue to promote fights. Speaking on The Full Send podcast, White explained UFC is working on bringing fights to the metaverse.

“We’re looking to do a fight in the metaverse,” White explained (via Essentially Sports). “We’ve been working on it for a while, be it a live fight, an actual fight that takes place inside the metaverse.”

“It’d be kids at home could, you know, you put on your f—king goggles and you can f—king get up and go walk around and you know. We’re still working it out, but yeah, it’ll be soon. We’ll be doing a fight in the metaverse.”

Naturally, this (virtual) experience will come at a cost. White added that fans would be able to purchase seats, and he also explained that the metaverse fights will tie into social media and streaming as well. At the moment, it sounds several steps away from a complete product, but it will be interesting to see how UFC heads in this direction.

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