Paul vs. Woodley headlines a Showtime boxing pay-per-view (PPV) — also streaming on FITE — taking place inside Rocket Mortgage FieldHouse in Cleveland, Ohio on Sun., Aug. 29. Google Trends results dating back to Woodley’s UFC debut in Feb. 2013 show that he has never been searched for as much as he has in the lead up to the Paul fight. In fact, it more than doubles Woodley’s second most-searched timeframe — less than half of what it was in June 2021 — was for his fight with Darren Till in Sept. 2018.
“Men lie, women lie, but numbers don’t. That’s why I think I’ve become the face of the fight game. Just because of the numbers. I can’t be denied. I’m bringing the heat. I’m bringing the attention,” Paul tells MMAMania.com and SB Nation’s Combat Culture. “Statistics like that just go to show you that when I fight somebody, they become famous. They become a star for a second. People start to care about them. The couple of million people who don’t like Jake Paul and what to see me lose, they’re the ones who start to support whoever I’m fighting next.
“That’s what we’re saying here with Tyron. This is the new digital age of marketing, social media clicks, attention, content and the old guys, the Dana Whites, the UFCs, can’t move as fast. These are big companies who don’t really know how to get into the weeds and promote. It’s a new era. You’re seeing that from crypto and NFTs, all the way to boxing. People are consuming differently. People are paying for things differently. It’s quite literally in with the new and out with the old.”