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UFC inks $175 million Cryto ‘fight kit’ deal — but fighters won’t see a dime of it

No soup for you!

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UFC 205: Press Conference Photo by Michael Reaves/Getty Images

Ultimate Fighting Championship (UFC) recently struck a sponsorship deal with, to the tune of $175 million, so expect to see the cryptocurrency giant splattered across athlete fight kits at UFC 264 this weekend in “Sin City.”

That’s according to

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“This is a partnership between two companies that are the best at what they do,” UFC President Dana White said. “No company has done more to grow the popularity of combat sports than UFC, and now we’re one of the biggest sports brands on the planet. We can help reach more people around the world through the strength of our brand.”

The deal is expected to last 10 years.

Unfortunately for the fighters who are stuck wearing all the gear, they won’t see a dime of that $175 million. Anyone who wants to become a brand ambassador and chew on whatever scraps are left over can “broker individual deals,” according to ESPN.

Or just beg for money on Go Fund Me.

UFC recently ended its apparel partnership with Reebok and Venum is now charged with producing the actual product. has been named the “official fight kit partner” on a global scale, so expect to see uniform branding regardless of where events are taking place.

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