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MMA Twitter reacts to new UFC uniform pay structure under Venum

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Floyd Mayweather Jr. v Conor McGregor - Weigh-in Photo by Brandon Magnus/Zuffa LLC/Zuffa LLC via Getty Images

Ultimate Fighting Championship (UFC) recently began its exclusive global outfitting and apparel partnership with Venum, which took over for Reebok in producing UFC Fight Kits and performance gear.

Not just for athletes during fight week, but also for combat sports fans looking to rep their favorite fighters. Like its predecessor, Venum will award promotional compliance payouts following each event.

Their formula is fairly simple: Wear our shit and we’ll pay you for it. That said, fighters must adhere to the outfitting policy, satisfy their promotional duties, and honor the UFC code of conduct to receive their earnings, paid in addition to their “show” purse.

How much?

VENUM PAYOUTS 2021

# Of UFC/WEC Bouts Compensation (Per Fight Week) Increase Over Reebok
# Of UFC/WEC Bouts Compensation (Per Fight Week) Increase Over Reebok
1 - 3 $4,000 $500
4 - 5 $4,500 $500
6 - 10 $6,000 $1,000
11 - 15 $11,000 $1,000
16 - 20 $16,000 $1,000
21+ $21,000 $1,000
Title Challenge $32,000 $2,000
Title Defense $42,000 $2,000
New UFC Outfitting / Sponsorship Pay Structure Under Venum (2021) 

See how those numbers compare to the original Reebok payouts here.

“This is not a profit center for us,” UFC senior executive vice president and chief operating officer Lawrence Epstein told ESPN. “Whether it’s cash out the door or where it’s product, we’re delivering it to the athletes. All the value is essentially going to them. We’re not really making anything on this. We do feel the look and feel of the product itself is great for the UFC brand, but when it comes to cash it’s all going to the athletes, whether in actual cash or product.”

Reviews were ... not good.

Hopefully we can avoid another “Giblert” fiasco.

“Venum has been a part of the MMA landscape for a long time,” Epstein told MMA Junkie. “They’ve been a sponsor of many of our iconic fighters. They are an MMA brand, so they build product for the mixed martial arts athlete, and they do a great job at it, so when we went out and were looking for a a partner in the outfitting pace, we had a great relationship with Reebok, but one of the things that was key to us was that the product had to be designed for mixed martial arts athletes. This couldn’t be a logo slap of a compression product or some other short. It had to be a product that was specifically designed for our athletes.”

Venum will make its outfitting debut at the upcoming UFC event on April 10.