clock menu more-arrow no yes mobile

Filed under:

Midnight Mania! Conor McGregor may be bought out of Proper No. Twelve Irish Whiskey

Bringing you the weird and wild from the world of MMA each and every weeknight!

UFC 257: Poirier v McGregor Photo by Chris Unger/Zuffa LLC

Welcome to Midnight Mania!

Conor McGregor’s role in the whiskey business may be changing. A recent news release from Becle, a Mexican beverage company best known for their Jose Cuervo Tequila brand, included the line, “On February 23, 2021, the Company provided notice of the exercise of its call option to acquire 51% of the equity interests of EBS.”

EBS stands for Eire Born Spirits, the company Conor McGregor founded with his manager, CEO of Paradigm Sports Management Audie Attar, to create the Proper No. 12 Irish Whiskey brand. Per WhiskyCast, Becle has held a 20% stake in EBS since the inception of Proper No. 12, helping actually produce the whiskey. According to Wine & Spirits Daily, Becle opted to increase their stake to 49% in 2020.

A Becle spokesman confirmed to Whisky Cast that the acquisition covers the remaining 51 percent equity in EBS. In summary, Becle will have complete control of the company.

What’s interesting here is that McGregor’s future role in the company is uncertain. No longer an owner, it’s unclear if McGregor will be brought on as a spokesperson or representative, and Becle declined to comment on the issue. McGregor may have just cashed out!

One wonders if the deal made him a billionaire.

Either way, the consequences will be interesting to see. McGregor’s involvement and advertisement — both on social media and inside the UFC cage — have obviously been huge for the brand, so losing his assistance would be a blow. However, it’s possible that Becle may be looking to separate the Proper No. 12 name from McGregor himself, who does not maintain the cleanest reputation.


Jon Jones and Daniel Cormier will argue until they’re 90 years old.

Here’s your monthly “Dan Hardy says he wants a fight, but it’s probably never going to happen” Tweet. In this case, it DEFINITELY isn’t going to happen.

A hilarious exchange discussing the whole calf kicking business:

Coming in light to a world title fight would be pretty risky but also one of the more baller moves possible.

I don’t know who made this or why, but here’s an amazing hypothetical. My predictions end up with USA edging out Russia 6-5, but there are few guarantees. Best match up?

Now for some real match ups: PFL continues revealing their event schedule!

Luke Rockhold’s future (and flow and freedom) are at 185 lbs.

Slips, rips, and KO clips

Aljamain Sterling pulling off an arm triangle from his back is definitely underappreciated. Dude is an anaconda!

Reminder that Kyler Phillips fights Song Yadong this weekend, and it’s going to be explosive!

When you see a clip this grainy, you know it’s going to be wild.

Random Land

The same clip from two angles, and it’s still hard to believe it’s real.

Midnight Music: Who says hip hop cannot be wholesome?

Sleep well Maniacs! More martial arts madness is always on the way.

Sign up for the newsletter Sign up for the MMA Mania Daily Roundup newsletter!

A daily roundup of all your fighting news from MMA Mania