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Conor McGregor’s role in the whiskey business may be changing. A recent news release from Becle, a Mexican beverage company best known for their Jose Cuervo Tequila brand, included the line, “On February 23, 2021, the Company provided notice of the exercise of its call option to acquire 51% of the equity interests of EBS.”
EBS stands for Eire Born Spirits, the company Conor McGregor founded with his manager, CEO of Paradigm Sports Management Audie Attar, to create the Proper No. 12 Irish Whiskey brand. Per WhiskyCast, Becle has held a 20% stake in EBS since the inception of Proper No. 12, helping actually produce the whiskey. According to Wine & Spirits Daily, Becle opted to increase their stake to 49% in 2020.
A Becle spokesman confirmed to Whisky Cast that the acquisition covers the remaining 51 percent equity in EBS. In summary, Becle will have complete control of the company.
What’s interesting here is that McGregor’s future role in the company is uncertain. No longer an owner, it’s unclear if McGregor will be brought on as a spokesperson or representative, and Becle declined to comment on the issue. McGregor may have just cashed out!
One wonders if the deal made him a billionaire.
Either way, the consequences will be interesting to see. McGregor’s involvement and advertisement — both on social media and inside the UFC cage — have obviously been huge for the brand, so losing his assistance would be a blow. However, it’s possible that Becle may be looking to separate the Proper No. 12 name from McGregor himself, who does not maintain the cleanest reputation.
Jon Jones and Daniel Cormier will argue until they’re 90 years old.
There is a difference punch vs kick, you’re still as dumb as you’ve always been, you’ll never surprise me. Dance for me, I can always make you move. And lastly , this fight didn’t count if you forgot there was an issue...... remember? https://t.co/JMP2lVXP9R— Daniel Cormier (@dc_mma) March 2, 2021
Here’s your monthly “Dan Hardy says he wants a fight, but it’s probably never going to happen” Tweet. In this case, it DEFINITELY isn’t going to happen.
So now @IamTheImmortal is matched, I suppose I’ll jump to the next name on my list.— Dan Hardy (@danhardymma) March 2, 2021
Where’s Nicholas Diaz at?
Any rules, any promotion, any arena.
Back to fighting for respect again...
My happy place.
A hilarious exchange discussing the whole calf kicking business:
Coming in light to a world title fight would be pretty risky but also one of the more baller moves possible.
"Don’t be surprised if I weigh in at 193 [pounds]."— ESPN MMA (@espnmma) March 2, 2021
Even though he's preparing for a light heavyweight fight, @stylebender says he's keeping "the same energy" and not changing his fight week routine ahead of #UFC259 (via @arielhelwani) pic.twitter.com/aFb5hW05Yu
I don’t know who made this or why, but here’s an amazing hypothetical. My predictions end up with USA edging out Russia 6-5, but there are few guarantees. Best match up?
Now for some real match ups: PFL continues revealing their event schedule!
Luke Rockhold’s future (and flow and freedom) are at 185 lbs.
Slips, rips, and KO clips
Aljamain Sterling pulling off an arm triangle from his back is definitely underappreciated. Dude is an anaconda!
Reminder that Kyler Phillips fights Song Yadong this weekend, and it’s going to be explosive!
When you see a clip this grainy, you know it’s going to be wild.
The same clip from two angles, and it’s still hard to believe it’s real.
Midnight Music: Who says hip hop cannot be wholesome?
Sleep well Maniacs! More martial arts madness is always on the way.