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UFC reaches multiyear partnership with Tik Tok

In this photo illustration, a Tik Tok app seen displayed on... Photo Illustration by Thiago Prudêncio/SOPA Images/LightRocket via Getty Images

Ultimate Fighting Championship (UFC) recently reached a multiyear partnership with Tik Tok to bring exclusive livestream mixed martial arts (MMA) content to fans through @UFC, @UFCBrasil, @UFCEurope and @UFCRussia channels.

That’s according to a report from Adweek.

“We are thrilled to deepen our partnership with UFC and launch a robust slate of exclusive live content for the TikTok community,” TikTok director, global strategic partnerships, Harish Sarma said. “Now more than ever, sports fans are craving the up-close-and-personal moments they are missing by not attending live events. Through this partnership, we are excited to bring to TikTok the action and excitement of UFC, both inside and outside the Octagon.”

The partnership gets underway with the UFC Vegas 19: “Blaydes vs. Lewis” event this Sat. night (Feb. 20) from UFC APEX in Las Vegas, Nevada. And I hope the folks at Tik Tok are prepared for the sort of content they’ll be getting from the “Black Beast.”

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