If you want to bring something “revolutionary” to the combat sports marketplace, it’s probably a good idea to start with a product that hasn’t already been featured prominently on previous pay-per-view (PPV) cards, like the “Trigon” Dada 5000 used for his “Back Yard Brawls” promotion.
Triller Fight Club plans to unveil “Triad Combat” on Nov. 27, though a city and venue have yet to be revealed. The pre-recorded announcement came at the conclusion of the “Verzuz” rap battle between hip hop
relics icons KRS-One and Big Daddy Kane, with early graphics of a ring in the shape of a triangle.
What could possibly go wrong?
“A revolution in combat sports is coming on the eve of Triller Fight Club’s one-year anniversary, we reveal the Triller Triad,” said the cut-rate “In a world” voiceover guy. “A new battleground with new rules, new ring, new equipment. The first truly revolutionary combat sport in decades. Triller Fight Club is about to level the playing field between boxing and MMA. Triller Fight Club presents ‘Triad Combat’ on November 27. Combat sports will never be the same!”
Triller Fight Club debuted on Nov. 28, 2020 with the Mike Tyson vs. Roy Jones Jr. exhibition match, which in many ways gave birth to the Jake Paul era. Despite having Tyson atop the PPV boxing card, it was “The Problem Child” and his blistering knockout over Nate Robinson that garnered the most attention.
Unfortunately it’s been all downhill from there. Paul abandoned ship and signed with Showtime, the Evander Holyfield vs. Vitor Belfort boxing match was dead on arrival, and then came the Teofimo Lopez vs. George Kambosos clusterfuck that cost Triller $10 million in marketing costs before losing the bout to DAZN.
Triad Combat to the rescue?