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UFC 253's Israel Adesanya becomes first MMA fighter to sign with Puma (video)

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Ahead of his second defense of his Ultimate Fighting Championship (UFC) Middleweight title, Israel Adesanya has made history. “The Last Stylebender” recently became the first-ever mixed martial arts (MMA) fighter to ink a deal with Puma, the world-renowned sports apparel brand.

To commemorate the historic signing, Puma unveiled its first video ad featuring the Middleweight champ ahead of his big title fight against Paulo Costa, which is set to go down on Sept. 26, 2020, in Abu Dhabi. Adesanya joins the likes of Julian Edelman, Neymar, Usain Bolt and Greg Norman on Puma’s highly-impressive roster of athletes.

The 31-year old hasn’t slowed down since bursting onto the UFC scene in 2018, winning eight straight fights, including the interim strap in just his sixth fight inside the eight-walled cage. A win over Costa will not only give him his second title defense, but it will settle the long-time beef Adesanya has had with the Brazilian bruiser.

Furthermore, an impressive outing will further raise his stock, which will likely bring more blue chip sponsorship opportunities moving forward.