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EA Sports just locked up UFC video game for another 10 years

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I hope you like what EA Sports has done with the UFC video game franchise, because you’re stuck with it for another decade.

I dunno ... maybe I’m getting old or something but it seems like just yesterday when promotion president Dana White was telling the folks at EA Sports to go (expletive) themselves.

But I guess if White can rebuild this burnt bridge than I guess anything is possible.

“We’re thrilled to extend our more than 10-year partnership with the UFC as we continue to build one of the fastest-growing sports franchises in the world, based on the rapidly expanding sport of MMA,” said Cam Weber, Executive Vice President & Group GM, EA SPORTS. “This agreement will allow us to push the creative boundaries of mixed martial arts video games and connect millions more around the world to the culture of the sport.”

UFC 4 was released back in August for both PlayStation 4 and Xbox ONE. EA claims fans played more than 64 million simulated UFC fights during launch week, a 125 percent year-over-year increase compared with the previous edition.

“We’re thrilled that we will continue our partnership with EA for the next 10 years,” said Tracey Bleczinski, Senior Vice President, UFC Global Consumer Products. “EA SPORTS has become a natural extension of UFC’s brand and an important way to engage with our fans. We’ve just launched our most successful game to date and EA keeps proving there’s room to grow and introduce new fans to the sport. We’re going to keep pushing the boundaries together and make incredible games that UFC fans love to play.”

UFC 4 cover (see it here) was shared by middleweight champion Israel Adesanya and “BMF” titleholder Jorge Masvidal.