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Reebok drops ad for new Zig Kinetica shoe featuring Conor McGregor ahead of UFC 246 (Video)

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Conor McGregor is set to make his highly-anticipated return this Saturday night (Jan. 18, 2020) to face Donald Cerrone in an intriguing Welterweight showdown at UFC 246 inside T-Mobile Arena in Las Vegas, Nevada. That means new merchandise and gear are available to celebrate McGregor’s return to action. Ahead of the pay-per-view (PPV) event — available exclusively through ESPN+ — Reebok has launched a new shoe design featuring none other than “Notorious.”

From the press release:

Reebok announced Zig Kinetica , a groundbreaking new silhouette that channels energy with every stride you take. Reebok is unveiling their biggest shoe drop of 2020 as their partner and MMA’s biggest star, Conor McGregor returns to the Octagon for the first time since October 2018. Conor will serve as the face of the Zig campaign as he embarks on his journey to regain the lightweight title. Zig Kinetica will debut with an unexpected ad starring the legendary fighter as he transforms into an action figure through the power of Zig.

And of it’s no secret McGregor loves his Reebok.

“I absolutely love these, the grip, the stability,” he said. “I feel the connection from the sole to the material. I’ve been around with Reebok a long time now, and each launch, the energy level is climbing. Now we are exploding.”

Furthermore, the launch will also feature a limited edition “Zigurine” action figure of McGregor, which was hand-crafted by legendary stop motion puppeteer, Andy Gent.

Zig Kinetica will be available for purchase on for $120 on Feb. 21, 2020, though we might see McGregor rocking the new kicks during his walk down the Octagon to face “Cowboy” this weekend. will deliver LIVE round-by-round, blow-by-blow coverage of the entire UFC 246 fight card this weekend RIGHT HERE, starting with the Fight Pass/ESPN+ “Prelims” matches online, which are scheduled to begin at 6:30 p.m. ET, then the remaining undercard balance on ESPN at 8 p.m. ET, before the PPV main card start time at 10 p.m. ET on ESPN+.

To check out the latest and greatest “McGregor vs. Cerrone” news and notes be sure to hit up our comprehensive event archive right here. For the entire UFC 246 fight card and PPV line up click here.

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