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Midnight Mania! UFC trademarked the phrase ‘BADDEST MOTHERF****R’ ahead of Nate Diaz vs. Jorge Masvidal title fight

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UFC 241 Anthony Pettis v Nate Diaz Photo by Kevork Djansezian/Zuffa LLC/Zuffa LLC

Welcome to Midnight Mania!

The upcoming “Baddest Motherf—ker” belt is really an unprecedented event. Nate Diaz — ever the visionary — called for a title defense of his “baddest motherf—ker in the game belt” opposite Jorge Masvidal after beating up on Anthony Pettis at UFC 241. Shockingly, UFC pretty promptly booked the fight, which is something of rarity on its own given Diaz’s mercurial nature, and is actually going ahead with the BMF belt!

As a result, UFC filed for trademarks on the phrase “BADDEST Motherf—ker.” In addition to naming the belt and event after Diaz’s quote, UFC intends to create merchandise as well. Check out trademark attorney Josh Gerben break it down a bit below:

This is definitely a smart move from the promotion, a guarantee that it will profit off all the weirdness — otherwise, why bother with the whole thing? However, one hopes that Diaz, whose quote started it all, will also see some extra cash as a result of his unique genius... I would not bet on it though.


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Random Land

Looks like a rough landing:

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Sleep well Maniacs! More martial arts madness is always on the way.

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