Ultimate Fighting Championship (UFC) megastar, Conor McGregor, sounded eager to make his mixed martial arts (MMA) return against longtime lightweight “Cowboy,” Donald Cerrone, in a planned 155-pound showdown for later this year.
Then the bout fell apart just as quickly as it came together.
Promotion president, Dana White, failed to provide any details or clarify what the obstacles were. Color commentator Joe Rogan, however, heard that UFC wanted to make “Cowboy vs. Cerrone” a pay-per-view (PPV) co-main event.
“They were trying to do ‘Cowboy’ versus Conor and apparently the sticking point was that it was going to be a co-main event,” Rogan said (via MMA News). “I think the idea is that they have to have world titles as a main event for pay-per-view. I think [McGregor is] only interested in big fights. Like things that excite him now because he’s got so much money and so much success. It’s just one of those things.”
When it comes to headlining an event, there is more at stake than just ego. Every fighter contract is different, of course, but payouts can be impacted by PPV points, depending on where a fighter is placed on the card.
It should also be noted that McGregor has the top three highest grossing PPV fight cards in the history of MMA, two of which were headlined by non-title fights (UFC 196, UFC 202). His “good knock” at UFC 229 holds the record at roughly 2.4 million.
Cerrone is now rumored to be facing Al Iaquinta this summer.