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‘50 Cent’ and Bellator MMA announce partnership for new apparel line and champagne sponsorship

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Miguel Cotto v Sergio Martinez
50 Cent
Photo by Rich Schultz/Getty Images

Bellator 206: “Mousasi vs. MacDonald” takes place this Saturday night (Sept. 29, 2018) at SAP Center in San Jose, Calif., featuring Gegard Mousasi (44-6-2) defending his Middleweight title against Welterweight champion Rory MacDonald (20-4) in the DAZN-streamed main event of the evening.

That’s not the only exclusive Bellator MMA has on tap, but Curtis “50 Cent” Jackson would put it another way.

“So come give me a hug if you’re into getting rubbed.”

Bellator will, indeed, get the rub as Jackson has wrapped his arms around the promotion for a partnership to promote his “Get The Strap” apparel line and his personal brand of champagne — Le Chemin du Roi. “Bottle full of bub” indeed.

Bellator President Scott Coker offered these comments.

“We are thrilled to partner with such a legendary icon who has been a friend to the Bellator family for quite some time. The ‘Get The Strap’ apparel line is just the beginning of many joint ventures we will explore together.”

In addition the actor/rapper — who formerly played Kanan Stark on the Starz series “Power” for five seasons — offered these comments.

“I am excited to partner with the Bellator Viacom franchise. Mixed martial arts yields some of the most action-packed events in the world. I’m excited for people to see how I plan to shake up MMA with the integration of my ‘Get The Strap’ trademark as well as my luxury champagne Le Chemin du Roi.”

Bellator’s announcement revealed that it will produce a new apparel line in conjunction with Jackson for fight fans and that Le Chemin du Roi will be “fully integrated” into live broadcasts, including signage and the canvas inside the Bellator cage. In addition, the winner of the Welterweight Grand Prix will get a $1 million bonus from Le Chemin du Roi.

Go shorty, it’s your birthday!

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