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UFC on FOX 30, especially the main card, was the very best the sport has to offer: High level technical skill, meaningful fights, ridiculous violence. The main- and co-main events ended in incredible technical knockouts, Jose Aldo putting Jeremy Stephens away with a bodyshot from hell and Dustin Poirier overwhelming the durable Eddie Alvarez with an insane 50-strike combination in the second round.
And yet, UFC on FOX 30’s overnight ratings are the worst in the series’ history, even lower than the Jacare-Brunson ratings three events ago. Television ratings have been trending down since the FOX deal began; the sport is no longer growing, and UFC should shoulder much of the blame. By filling the airwaves with cards like UFC: “Hamburg,” it loses viewers even when its show is amazing, as this past weekend was. It doesn’t care, because the promotion is making money hand over fist even as MMA shrinks back into the niche it came from.
None of this will hurt UFC right now. It just signed a $300 million per-year broadcast deal with ESPN, which insulates its revenue stream through 2024. It will be interesting to see how being on ESPN affects popularity. The problem thus far has been saturation. Just as with their pay-per-view (PPV) events, which have seen their base levels drop from nearly a half-million to little more than 100,000 buys since the days of Machida-Shogun, television ratings have suffered a gradual decline year over year. However, on ESPN, more fights will be live streamed than will be on television. This may have the effect of creating tiers, with many fans only tuning into the television events and the hardcores — who still number in the hundreds of thousands — tuning in for most or all of it.
Will you stream UFC events on ESPN’s app?
Will you stream UFC events on ESPN’s app?
This poll is closed
Depends on the card
How Covington has fallen.
In case y’all forgot:
Derek Brunson vs. Israel Adesanya is a perfect test for Adesanya’s prospects against the wrestlers at the top of 185.
Derek Brunson vs. Israel Adesanya is on the verge of being finalized for UFC 230 in NYC, per sources. Additionally, Adesanya and the UFC close to finalizing a new deal. He was already in need of a new one, after fighting three fights of a four fight deal in a span of five months.— Brett Okamoto (@bokamotoESPN) July 30, 2018
Tim Kennedy delights in doing stuff other people would prefer never to do.
Trying to crawl through space a few hundred feet underground that is so tight you have to exhale to get your chest through. Only a few people have a crawled through this cave complex since it was discovered. pic.twitter.com/HM8nEVFWK5— Tim Kennedy (@TimKennedyMMA) July 30, 2018
Cub Swanson points out why MMA fighters train in supercamps instead of having a gym centered around them.
Cub Swanson brings up a good point about boxing type camps vs big gyms, that MMA fighters just didn't make enough money to have those kinds of camps where everything is tailored around them. #themmahour— esther lin (@allelbows) July 30, 2018
Tony Ferguson working his knees
Derrick Lewis is a content machine in his own right
I would have loved to have seen McGregor vs. Jeremy Stephens in the cage.
I spent fifteen minutes imitating this footwork in my cubicle after seeing this. Lee Wylie is an excellent analyst.
Here you think Mikey is going to bring his back foot up to retain his base, but no ... pic.twitter.com/M9CBEfjOfC— Lee Wylie (@leewylieboxing) July 30, 2018
Julian Jackson was one of the purest power punchers of all time:
#OnThisDay in 1988, Julian Jackson defended the WBA super welterweight title with a 3rd round TKO of Buster Drayton in Atlantic City. Watch Jackson's hand as Drayton falls #boxing #history pic.twitter.com/Xds82Hl9u2— Boxing History (@BoxingHistory) July 30, 2018
Canelo working that Jose Aldo combination.
Dynamic padwork from Gaston Bolanos, who may be reliably found killing pads or opponents with spinning elbows.
Jon Jones says he’s been spending the past year living right, which I’m assuming means no more cocaine. We know he’s still throwing back the alcohol, possibly up to 100 shots a night, thanks to Mike Perry.
Time has a way of putting things into perspective. One year ago today I knocked out Daniel Cormier to reclaim my light heavyweight title. It was the culmination of all the sacrifice and hard work put in on the road back to where I truly know I belong. That’s at the top...the only place I’ve ever dreamed of being. Turns out it wasn’t a forever moment but a fleeting one as two weeks later I find out on TMZ of all places my title has been stripped and I’m suspended once again. To go from the spotlight to darkness, and have everything taken away from me again was a hardship the public will never truly understand. It bent me but did not break me and I had to learn to fight in a different way. I’ve spent the last year living right and getting healthy, but much of that work was spent correcting and repairing my mental space. Call it weakness if you will but even the toughest individuals need assistance getting back on track. I’ll be back, and when I am it will be a more complete version than the world has ever seen. You have to turn the lemons life gives you into lemonade, and you have to take time to sit back and enjoy it. The struggles don’t define you. It’s how you handle them that determines who you are. Be good, enjoy the day and God bless.
Sodiq Yussuf, who won a UFC contract last Tuesday, explains that convincing his mother to let him fight MMA was the biggest career obstacle of all.
Happy birthday to Japanes kickboxer Takeru, whose party was better than any I will ever have in my life.
Dustin Poirier is awesome.
"Mike Brown told me to stop jumping guillotines. I told him, 'F you.'" I mean, don't like to use the word 'swag' – because I sound like a colossal dork when I do – but Poirier has it. pic.twitter.com/cj8ct0i7ml— Dann Stupp (@DannStupp) July 29, 2018
I think they are going to make him fight Tony Ferguson and if they do that’s going to be an insane, insane fight. Ferguson is a nonstop cardio machine who never runs out of ideas, and Poirier is the man who drowned Gaethje in volume and threw a fifty-strike combination to end Eddie Alvarez.
Brazilians are amazing. They will make the toughest of men crumple up gasping for air, and then cry about it.
This sounds like a great scrap. Tonya Evinger is a local fighter, so I gotta support her as she goes into hostile territory against Ketlen Vieira.
This weekend will be fun. TJ Dillashaw vs. Cody Garbrandt 2 will be a volatile powder keg of a fight.
- RIZIN, meanwhile, have been putting on fun and crazy shows in Japan. Catch the highlights of their latest event here.
- Jared Gordon minding his own business and still somehow getting into a street fight is the wildest thing I saw today. The ordeal that followed made me grateful I didn’t experience it.
- I don’t know how anyone decides fighters are getting ‘slower’- that kind of change would be measured in microseconds- but this GIF-heavy recap of Jose Aldo showing up and putting down a uniquely dangerous opponent in Jeremy Stephens was my kind of read.
Slips, Rips, KO Clips
This was a crazy brawl
Sometimes you see them coming, sometimes you don’t.
Congratulations to Dustin Ortiz on the win this weekend
The benefits of a good hair day abound!
Perfection by KAITO. Beauty. Elegance. Silky Smooth Hair Product. pic.twitter.com/HeAOX9C6om— Bestrafer7 (@Bestrafer7) July 30, 2018
Front kick? Side kick? Doesn’t matter, it’s a KO:
Wei Rui scores the knockout against Saša Jovanović - Glory of Heroes 33 pic.twitter.com/PEPJ4DQaOL— Bestrafer7 (@Bestrafer7) July 28, 2018
Big dudes throwing down in boxing!
Karate Combat is a good watch for the production value alone:
This dog stole a GoPro and created the perfect ad for GoPro. pic.twitter.com/EETwarzcSi— Henry Fraser (@henryfraser0) July 29, 2018
Eagle on Tundra
Burn them with fire. Seriously, though, this is amazing. Captain America worms!
These worms survived for roughly 40,000 years frozen in ice pic.twitter.com/OpflIg0Oaz— NowThis (@nowthisnews) July 30, 2018
ok it is time again for this good corgi pup just doing its job helping bring the cows home look at how this good corgi pup is happily keeping the cows in line u are doing great my good corgi fren— darth™ (@darth) July 23, 2018
(via https://t.co/U8NEOVAyK0) pic.twitter.com/KIjNvNk8ZR