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UFC heavyweight champion Stipe Miocic stars in advertising spot for Modelo

Ultimate Fighting Championship (UFC) Heavyweight champion Stipe Miocic is as hard-working as they come. Aside from being the “Baddest man on the Planet,” Miocic still holds down his job as a firefighter is his home town of Cleveland.

And you can now add Modelo spokesperson to the list, as well, as the 265-pound champion earned a spot promoting the new partnership.

Modelo’s Fighting Spirit comes from pride in one’s roots. UFC Champion Stipe Miocic has risen to the top not just by winning in the Octagon, but by championing his heritage and his community. Modelo – The Official Beer of UFC.

UFC struck a deal with the Modelo last year after a long relationship with Budweiser.

“They want to get more into multicultural consumer. We all benefit. They’re going to help take our brand into the general market consumer household,” says Modelo’s chief marketing officer Jim Sabia.

As for UFC president Dana White, he was happy about the new deal. “Modelo is an amazing brand that shares UFC’s unmatched commitment to its fan base,” White said. “I love Modelo and we’re already talking about doing a lot of exciting things together.”

Stipe, meanwhile, is riding a six-fight win streak which includes three straight title defense -- a company record — and was last seen outworking Francis Ngannou at UFC 220 — on Jan. 20, 2018 in Boston.

He will look to add to his ever-impressive resume when he faces off against current UFC Light Heavyweight champion Daniel Cormier in the main event of UFC 226 on July 7, 2018 in Las Vegas, Nevada.

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