What does the boxing pay-per-view (PPV) market look like without Floyd Mayweather Jr.?
Some promoters were unwilling to stick around to find out, which is why a couple of the sport’s top names, like Anthony Joshua and Canelo Alvarez, signed streaming deals with DAZN. Heck, HBO closed up shop altogether.
But it appears there is still some juice still left to squeeze from the stateside market.
That’s according to the early estimates on the Deontay Wilder vs. Tyson Fury event last weekend in Los Angeles. Tracking at 300-400,000 stateside buys, the heavyweight title fight is being hailed as a financial success.
Context: GGG-Lemieux, Ward-Kovalev, Ward-Kovalev 2 and GGG-Jacobs all failed to break the 200,000 plateau— Mike Coppinger (@MikeCoppinger) December 5, 2018
The break-even point was 250,000, according to Mike Coppinger, and that’s before factoring in the overseas buys. Keep in mind, nobody quite knew what to expect in the return of “The Gypsy King” and who could have predicted such a wild and entertaining fight?