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Dana White: UFC 229 trending closer to three million PPV buys because Conor McGregor is so big and famous

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UFC 229: Khabib v McGregor Press Conference Photo by Steven Ryan/Getty Images

Take all of your expectations (like these) and throw them out the window!

We’re going bigger!

That’s according to Ultimate Fighting Championship (UFC) President Dana White, who claims the UFC 229 pay-per-view (PPV) event, headlined by the lightweight title fight pitting Conor McGregor against Khabib Nurmagomedov, is now trending toward three million pay-per-view (PPV) buys.

Probably because “Notorious” is so big and famous!

“I could go on for days with numbers and how it’s scaling, it’s gonna be big,” White told ESPN. “I told you guys we’re trending at two million pay-per-view buys, we’re closer to three million now. We’re trending close to three million pay-per-view buys for this fight. Conor is so big and famous and people love watching him fight.”

That would explain this.

McGregor has not competed for UFC since late 2016, when he captured the crown from Eddie Alvarez in New York. During his absence, in which he was sorely missed, the mouthy Irishman was able to fortify his brand by boxing Floyd Mayweather roughly one year back.

But you know how the old saying goes, “The bigger they are...”