It’s been almost a year since UFC president Dana White announced he would be expanding the Zuffa brand to the world of boxing. The process has not been an easy one for White, but it now appears as if the project is taking its next step forward.
Per a conversation with ESPN’s Brett Okamoto earlier this week, White confirmed that Zuffa Boxing is alive and well.
“I had a meeting in LA yesterday. We are continuing to move forward, and we will absolutely, positively be in the boxing business,” White said.
“Soon,” White replied when asked about a timeline for everything. “I just bought the building next door here. We’re building a $12 million facility. We’ll basically have our own arena. We’ll be able to put fights right here next door and air them live anywhere in the world. I can do MMA fights, I can do boxing, I can do kickboxing, I can do jiu-jitsu, I can do all kinds of different fights and tournaments. We’re going to do a lot of things.”
In order to get Zuffa boxing off the ground, White is going to need all the talent he can handle. While reports have swirled about massive deals involving boxing standouts like Anthony Joshua and Mikey Garcia, nothing has been finalized just yet. Even current UFC fighters like Jon Jones and Paulo Costa have expressed interest to compete inside of the squared circle.
At the moment, White is doing everything in his power to ensure that Zuffa Boxing promotes the very best in the world.
“If you know how I run my business and what I like, yes I want all the best boxers in the world,” White said. “I want them all to fight each other and find out who the real champ is. That’s what we’re going to do.”
While we are still far away from a Zuffa Boxing debut, it’s nice to hear that White is putting ample time aside to work on his combat crusade. UFC will likely keep its own fighters close to home as the new boxing organization takes form, but it will only be a matter of time before super fights between world-class boxers and MMA’s finest take flight.
For now, White will have to work diligently to compete with the likes of DAZN, who just signed Canelo Alvarez to a massive $365 million deal, and already established boxing promoters like Golden Boy Promotions, Showtime Boxing, and Top Rank. Having ESPN on his side starting next year will certainly bode well for the UFC boss.