Welcome to Midnight Mania!
The Fertitta brothers, who bought the UFC for a song and 2 million dollars in 2001, have sold their remaining stake in the Ultimate Fighting Championship, according to a report by Forbes.com. They received a 26% premium on their remaining 5.8% stake from the original ~4 billion dollar sale price, based on a recent evaluation that put the worth of the UFC at 5 billion dollars.
The Fertitta brothers have put some of the 2 billion they are each valuated at into their shiny new investment vehicle, Fertitta Capital, and, of course, Station Casinos, the Las Vegas business that predated their UFC involvement. Time will tell whether we will see them follow their cousin’s lead and buy another sports franchise.
The legacy of the Fertittas in mixed martial arts (MMA) is, well, a mixed one. Along with the bombastic Dana White, they take credit for saving the UFC from being just another failed experiment, a freak sideshow consigned to the dustbin of history along with many others before it. They established what amounts to a monopoly at the top of the MMA food chain, and while they can be taken to task over issues like fighter pay and the draconian Reebok deal, they have been phenomenally successful at making money for themselves in mixed martial arts, with the UFC making 600 million dollars in 2015, and probably even more in 2016. They took the UFC to big Fox, putting mixed martial arts on our screens nearly every weekend in some format.
They have also successfully fought for and achieved approval and regulation for the sport in every state in America, as well as several foreign markets. Their rule established a stringent drug testing protocol that has sometimes raised more questions than answers, but was a genuine response to an obvious problem.
Lorenzo Fertitta when he sees the current state of the UFC pic.twitter.com/wkcHYEM2XQ— MMA Madness (@madness_mma) September 7, 2017
Demetrious Johnson is the best active fighter in MMA to never have failed a drug test. He might be the greatest active fighter as well; only GSP challenges him in that regard.
#UFC215 pic.twitter.com/nro5bd1CTX— Bestrafer7 (@Bestrafer7) September 8, 2017
His clinch ability is unreal.
Demetrious Johnson @MightyMouseUFC is the best MMA fighter in the world today. #UFC215 pic.twitter.com/emL4bWE5yF— Bestrafer7 (@Bestrafer7) September 7, 2017
He’s also hilarious
Demetrious Johnson emulating the #MayMac infinitely-smiling Corona ring girl is hypnotic. #MightySquad pic.twitter.com/7TlBHvILcF— Justin Golightly (@SecretMovesMMA) September 7, 2017
Part of me wants this fight, part of me wants Ngannou-Stipe already.
I heard someone is trying to skip the line. Can’t allow such a thing to happen. So @francis_ngannou let’s go! @ufc pic.twitter.com/hwLBhdtMfk— Alistair Overeem (@Alistairovereem) September 7, 2017
Ivan Drago is back
Dolph Lundgren in training as he returns as Ivan Drago for Creed 2 pic.twitter.com/YxmfhHA7FU— BoxingTipster (@AgainstTRopes) September 7, 2017
Shevchenko’s got the power of ballet on her side
.@BulletValentina has moves #UFC215 pic.twitter.com/Hv6oUi9uIL— MMAFighting.com (@MMAFighting) September 7, 2017
That’s... a good question.
How many 10-second increments did @Benaskren win in this fight? @FloCombat @GlobeSvcs @JTBKK @Dazz59 @shocbomb23 @Jolassanda @FightTimes pic.twitter.com/XadvJyX2rS— Bestrafer7 (@Bestrafer7) September 7, 2017
Slips, Rips, and KO Clips
Holy shit...— Joshua Yandle (@JoshYandle) September 7, 2017
Chanasuek Kumpanart's KO of Pakkalek yesterday at Raja pic.twitter.com/d6G6narHlz
Classic highlight video music for Darren Till
Podcasts and Video
Andrew Richardson breaks down DJ’s clinch game
The full fight breakdown with Flyin Brian J:
Ben Askren weighs in
.@Benaskren on how Shinya Aoki came to be selected as his final opponent @lthomasnews #TLTS https://t.co/NxOhXWRH4D— MMA on SiriusXM (@MMAonSiriusXM) September 7, 2017
Did @Benaskren's career turn out like he thought it would? His answer @lthomasnews #TLTS https://t.co/mKwnZhcrxV— MMA on SiriusXM (@MMAonSiriusXM) September 7, 2017
The MMA Ratings Podcast
Good Reads and Quick Hits
- That Wing Chun practitioner who knocks out smaller Vietnamese black belts in martial arts challenges called out Cung Le
- Schwan Humes specializes in serious WMMA analysis and his Shevchenko-Nunes breakdown is currently the most in-depth out there.
- Brandao denies biting any ears. We saw what we saw, Diego.
- Cain Velasquez is just giving up on 2017 at this point. So say we all, Cain. So say we all.
Timber wolves are enormous animals
all my life i've always thought that wolves were the size of average dogs but guess i was wrong pic.twitter.com/5mBCLKmFb8— Learn Something (@Iearnsomething) September 7, 2017
Not as enormous as the frightening Irma. Stay safe, Florida. Our thoughts and prayers are with you.
Comparing Hurricane Irma to Hurricane Andrew. Irma is the Size of Texas https://t.co/Vm3bATiYoW via @YouTube— Zombie Prophet (@ZPGIFs) September 7, 2017
In the pantheon of visual metaphors for America today, this is the money shot. pic.twitter.com/09COuDutBC— David Simon (@AoDespair) September 7, 2017
Stay woke, Maniacs! Follow me on Twitter @Vorpality