The UFC brand continues to transform into an entertainment conglomerate. According to a recent report by ESPN’s Brett Okamoto, rapper Snoop Dogg and UFC veteran Urijah Faber will form an alternative play-by-pay commentary team for the upcoming show “Dana White’s Tuesday Night Contender Series.”
The series will makes its debut on July 11 exclusively on UFC Fight Pass and feature a traditional commentary team. On top of that, UFC will offer a secondary audio option called “SnoopCast,” allowing fans to choose between either format
"I'm a big fan of UFC and [am] looking forward to joining the team to bring my unique take on all the action," Snoop Dogg said. "Y'all in for a brand-new experience with Dogg on the mic.”
While this marks the first time Snoop Dogg will be doing live commentator duties on site for UFC, it isn’t the first time the promotion has utilized his bravado over the microphone. On more than one occasion, UFC and Snoop Dogg have teamed up for post-fight highlight commentary videos (which can be seen below).
UFC senior vice president of international content Joe Carr offered some insight into the unorthodox play-by-play duo, suggesting that the more options fight fans have the better.
"You're starting to see it across sports," Carr said. "If you watched March Madness coverage, once you get toward the Final Four, there are unique feeds, whether it's a Duke channel or a Kentucky channel. I think people are starting to cater to different fan segments.
"It's also an opportunity to broaden our appeal, broaden our fan base. Snoop is an entertainment icon. He might bring a totally different demographic in for us."
As far as UFC president Dana White is concerned, this commentating move has been a long time in the making.
"Snoop and I have wanted to do something together for a long time," White said. "He's a huge fight fan and wanted to call fights. This is a fun opportunity for fans to opt into SnoopCast and hear his take along with Urijah Faber on how the fights are going."