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Dana White confirms promoters will jack up PPV price for Mayweather vs. McGregor ‘super fight’

UFC 196 McGregor vs. Diaz Press Conference Photo by Kevork Djansezian/Getty Images

If you want a super fight, you’re going to have to pay a super price.

That was the message from Ultimate Fighting Championship (UFC) President Dana White, who helped negotiate the Aug. 26 pay-per-view (PPV) event featuring his lightweight champion, Conor McGregor, crossing over to the “sweet science” to box undefeated pugilist Floyd Mayweather Jr. in Las Vegas, Nevada.

From yesterday’s media conference call:

When you talk about superfights, this is a superfight. Two different guys from two different sports going in and putting it on the line. You can't charge what you normally charge for a pay-per-view, I get it. And saying there was pushback on the Mayweather vs. Pacquiao superfight? There was anything but, it was the biggest fight ever in the history of PPV. And as much of a clusterfuck as I said the ticket situation was, people were rabid for those tickets. I bought 10 tickets for that fight, that's the worst thing about it.

Showtime is the exclusive distributor of Floyd's fights, but they were kind enough to open the gates and let us do some stuff too. We're gonna do UFC Embedded like we do for our fights, and a couple other things. But at the end of the day, Showtime is running this show. I'm gonna promote it though all of my inventory and everything I'm doing, but as far as actually producing TV shows, Showtime is the exclusive ... but they've been kind and opened the window to let us have fun and do some things too.

There is a reason Showtime gave Mayweather a “record deal.”

UFC will help promote the upcoming showdown, which is expected to cost at or around the same price as what combat sports fans paid for Mayweather’s snoozer against Manny Pacquiao back in mid-2015.

Spoiler: It wasn't cheap.

Then again, someone has to cover these exorbitant salaries, so it may as well be the suckers who pony up for this circus.

Sound familiar?

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