Official figures released this week show a remarkable rise in online interest and broadcast viewing figures for Asia's biggest MMA promotion. Date compiled from Nielsen and Facebook show ONE Championship has enjoyed exponential growth from 2014 to 2017.
The data shows that ONE has come from 352 million social media impressions to 4 billion, marking an increase of over 11 times the previous tally. With the rise of digital and online video, ONE has also catapulted their numbers from 312 thousand to a whopping 314 million. That’s more than a 1,000 times increase.
Established in 2011, ONE’s tireless efforts to bring Asian mixed martial arts to prominence has brought them from viewership in 60 countries to more than 118 countries globally. That’s double the number since 2014. Furthermore, the annual TV broadcast per country and the peak TV ratings share numbers have increased dramatically based on the data.
From an average of just 12-18 hours of TV broadcast in 2014 ONE Championship, which has held cards in Singapore, Manila, Bangkok and Jakarta this year, has increased that number to 100-1800 hours. It has also seen its peak TV ratings share spike to 11-20% from 1-2% just three years ago.
The company has one of the largest engagements on both Facebook and Twitter and in a region where the platforms are still being adopted in some countries, that’s impactful. It has engaged fans online with a steady stream of digital content for the past six years, even partnering with Facebook itself to livestream the preliminary portion of its Pay-Per-View events on the platform.
By partnering with the largest television networks in the region and across the world, ONE Championship has also made sure that its content is readily available. Massive deals with networks like FOX Sports, and the like, has brought ONE Championship’s unique brand of MMA action to a wide audience.
ONE Championship was only founded in 2011 but has risen rapidly to become the major player on the Asian MMA scene. So far the promotion has put on over 50 cards in 11 different countries.