Ultimate Fighting Championship (UFC) President Dana White (clearly) does not care about money.
That's why he scoffed at the $5 billion offer that was presented back when the world’s premiere mixed martial arts (MMA) promotion was for sale, in favor of the measly $4 billion presented by WME | IMG and super agent Ari Emanuel.
Less than eight months into his five-year deal, White gives his truthful confession to The Exchange (via FOX Sports):
“I was never in this for the money ever. When we bought this thing, we bought it for $2 million and then we were upside down and everything else. For me it’s always taking it to the next level. Let me be honest with you, when we were doing this deal there were two groups that came in for more money than Ari [Emanuel]. There was one [offer] for $5 billion. Ari is one of these guys, he’s got huge balls, he’s very smart, and he has laid out a really great plan for the sport. The vision that Ari has for it right now, I am on board and I love it.”
The transaction was completed last August.
Selling to the highest bidder and pocketing an extra $1 billion would have probably made for a great severance package or perhaps an even greater Christmas bonus to the (still) struggling fighters, who actually bleed for that money. But no, I’m sure it was much better to keep things within the bro-circles.
Besides, isn’t 30 Ferraris enough?