The scope and reach of Bellator MMA has increased to Southeast Asia. Indeed, the mixed martial arts (MMA) league recently distributed a press release to announce that Viacom International Media Networks (VIMN) would assume the rights held by Electus International to air Bellator MMA in Southeast Asia effective immediately.
As a result, Paramount Channel will be the exclusive home to Bellator in the region starting in Jan. 2018, which covers subscribers in Hong Kong, Taiwan and the Pacific Islands, among other Southeast Asian territories.
“Subscribers can soon enjoy exclusive linear broadcast transmission of Bellator’s world championship events from venues around the world. There is also the potential of further collaboration with Bellator to stage fight events in Asia in future.”
That’s not all. Paras Sharma, Senior Vice President and General Manager for Southeast Asia, had this to say about the newly-announced deal.
“The introduction of Bellator MMA on Paramount Channel is significant as we are amplifying Paramount’s focus on distinctive high-quality programming, offering viewers exclusive fight sports entertainment in addition to movies of various genres. More importantly, with the flourishing MMA scene and appetite for fight content in Southeast Asia, this addition can’t be more timely as we bring the pure adrenaline of Bellator to many MMA fans in the region.”
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