Ultimate Fighting Championship (UFC) lit up the pay-per-view (PPV) market last month (Aug. 20, 2016) in Las Vegas, Nevada, with its highly-anticipated UFC 202 mixed martial arts (MMA) event, which saw Conor McGregor even the score with welterweight nemesis Nate Diaz.
Remember that conversation about moving needles?
UFC 202 is expected to become the most successful non-boxing PPV event in the history of combat sports, according to Dave Meltzer at MMA Fighting, with estimates putting "Diaz vs. McGregor 2" at 1.65 million, ahead of former record holders UFC 196 and UFC 100.
I guess this number is justified.
That kind of financial return may have promotion president Dana White reconsidering his stance on a potential rubber match. White wanted to move on from the McGregor-Diaz feud so that "Notorious" can handle his business with Brazilian nemesis Jose Aldo at 145 pounds.
Or abandon that weight class altogether and go for shot at this.