Leave it up to mixed martial arts (MMA) superstar Conor McGregor to promote something other than his own fight leading into his rematch with Nate Diaz at UFC 202 on Aug. 20 from T-Mobile Arena in Las Vegas, Nevada. The Ultimate Fighting Championship (UFC) Featherweight king is a marketing machine. Anything McGregor touches usually turns to gold.
So when "Notorious" began a beef with WWE and its roster full of angry muscle-bound behemoths, few MMA followers were surprised. Wrestling fans may have thought McGregor was sticking a dagger into the heart of sports entertainment, but the 28-year-old was actually creating one of his most intelligent promotional ploys yet.
During his recent press day for UFC 202 (shown above, courtesy of Fight Hub TV), McGregor poured even more fuel on the WWE feud. As a matter of fact, the Featherweight knockout king went after one of the promotion's most recognizable stars.
"The new age are dweebs," said McGregor regarding the current WWE talent. "Let's be honest here. They are absolute dweebs."
"The main guy, John Cena, he's 40 years of age and he's running around in a luminous orange t-shirt and a head band, talking about nobody can see him. We can see him right there. He's a big fat, 40-year-old failed Mr. Olympia motherf**ker."
Well, it's safe to say McGregor is pulling no shots in this exchange with the pro wrestling fan base. Cena is one of the more beloved stars and a guy who easily commands much of WWE's mainstream market. McGregor also threw shade back at WWE Hall of Fame superstar Ric Flair for saying the Irish MMA champion stole his gimmick.
"I don't know what to say to Ric Flair," added McGregor. "This ain't no gimmick. This is the real sh*t. I gotta get in and fight a man for real with no script, with no nothing. So he was talking about bringing some of the wrestler guys over to challenge me, come bring it then. This is the real sh*t over here. If you want to come over we can fight no problem."
"And then a few of them were talking about the street and all. If you want to come do that, come at me and see what happens."
Whether or not you like McGregor's public relations tactics, he's carving himself out a future WWE appearance chock-full of money and cross promotion. The fact that Cena has four times the amount of Twitter followers as McGregor certainly plays in the Irishman's favor. Of course, a lot of what McGregor will have the chance to do in the future revolves around his ability to defeat Diaz at UFC 202.
Stick with Mania for more McGregor, UFC 200 news and coverage.