So here's something I never thought I'd see.
Beer-guzzling family man Hank Hill, from the animated series "King of the Hill," promoting fights for Ultimate Fighting Championship (UFC). But when you have the kind of money Dana White does to promote fights (sample), you can make shit like this happen.
Ad Week explains:
"The way the pay-per-view market works for us, we give them a spot and then they circulate it through all the cable channels. But our spots are never on Adult Swim," said White. "Comic-Con is huge, and that demo is a very loyal fan base and hardcore, much like ours. We'd never had a presence on this network that is so strong with this young demographic."
White reached out to (Mike) Judge about creating an animated short, and Judge tapped friend and fellow UFC fan Kricfalusi. The spots took more than a year to create due to the red tape required to clear the rights to use Hank Hill (which is owned by Fox) and George Liquor, and getting Adult Swim on board. "They're into funky, crazy new shit, and they were so supportive of this thing," said White of the network.
The results speak for themselves.
UFC 200 will be headlined by the light heavyweight rematch between Daniel Cormier and Jon Jones, who collide over five rounds to unify the 205-pound titles. In the UFC 200 co-main event, Brock Lesnar returns to sling leather with Mark Hunt.
See the entire UFC 200 fight card and line up here.
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