Ultimate Fighting Championship (UFC) featherweight titleholder Conor McGregor is the promotion's most valuable star, attracting untold viewers -- and their wallets -- who pay to watch him compete, win or lose.
Just ask UFC head cheese Lorenzo Fertitta, who knows a thing or two about ZUFFA earnings.
"Notorious" has a powerful bottomline impact on the mixed martial arts (MMA) league's ability to make a boatload of money, which is more than likely the reason he is promoted and marketed at every possible turn.
We attempt to break down just how much McGregor means to UFC's business for each event. And in comparison to his peers, he is head and shoulders above everyone else not named Ronda Rousey.
That's why the reward of keeping him in the UFC 196 pay-per-view (PPV) main event far outweighs the risk of having him fight someone dangerous like Nate Diaz on just 11 days notice.
Check out this full financial "Money McGregor" breakdown in the video above.
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