It's no secret Carlos Condit has become a fan favorite thanks to his stand-and-bang style which has led to multiple "Fight of the Night" and "Knockout of the Night" bonuses.
You'd have to look no further than his previous bout against Thiago Alves last May, as "The Natural Born Killer" battered, bruised, and broke "The Pitbull" in Brazil en route to a second-round technical knockout (TKO) victory.
That's what people pay to see and that's why Condit tells UFC.com fans love to watch him fight -- because he's all about violence.
"The fight with Alves was definitely important and spring boarded me into a title shot, but it also highlighted what I'm capable of, and my fighting style when I step into the Octagon. To put it bluntly, that's why people love to watch me fight. They love to see me fight because I put on an exhibition of violence, technical abilities, heart and willpower, and all of those things are what people want to see when they tune in or buy a ticket to watch a fight. People get a visceral feeling when they watch fights like that - at least I know I do - and that's what they want. In regard to winning that title, I'll go ahead and be a bit cliché in saying this is a chance to make my wildest dream come true. To be at this point in my career and having had the type of career I've had, to arrive at this place in my life through martial arts is literally something I dreamed of as a kid. This was my ultimate fantasy. This was my dream and I'm living it."
Up next for Condit is a much-anticipated title fight against current Ultimate Fighting Championship (UFC) welterweight champion Robbie Lawler, which is expected to headline UFC 195 on Jan. 2, 2015 in Las Vegas, Nevada.
And it should be a doozy, because "Ruthless" knows a thing or three about violence, as well.