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UFC 'Go Big' press conference, seasonal campaign launch set for Sept. 4 in Las Vegas

Anthony Kwan/Getty Images

The time is now 4 p.m. ET on Sept. 4, 2015.

That's when Ultimate Fighting Championship (UFC) will roll out its "Go Big" seasonal campaign, which means UFC President Dana White will hold court before the MMA media and confirm a bunch of fights that were already announced but won't come to fruition because of injury.

Those photo ops, tho.

"UFC champions Ronda Rousey, Daniel Cormier, Conor McGregor, Robbie Lawler, Joanna Jedrzejczyk and Rafael Dos Anjos, as well as top contenders Alexander Gustafsson, Carlos Condit, Luke Rockhold, Donald Cerrone, Dan Henderson, Holly Holm and Vitor Belfort will be among the more than 20 fighters participating in the launch event," UFC revealed in today's release.

The "Go Big" kickoff precedes the UFC 191 weigh in event inside MGM Grand Garden in Las Vegas, Nevada, but doesn't officially get underway until UFC Fight Night 75 in Japan. The Sept. 4 festivities are expected to air live on, as well as the promotion's YouTube channel.

See you then!

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