UFC superstar Ronda Rousey wants to monetize a catchphrase she created during an episode of "UFC Embedded" and has filed a trademark to use it exclusively.
According to ESPN, earlier this month Rousey filed for a trademark of the phrase "do nothing bitch" along with the shortened "DNB" for her company, Rowdy Ronda Inc.
Rousey has already trademarked her name along with other words including "Armbarnation" for use on apparel and sportswear.
Her DNB comments quickly went viral just prior to her destruction of Bethe Correia at UFC 190:
"Being put in a position of being a role model, I don't think I'm infallible enough for that. I have this one term for the kind of woman that my mother raised me to not be. I call it a 'do nothing bitch.' The kind of chick that just tries to be pretty and get taken care of by somebody else. That's why I think it's hilarious when people say my body looks masculine. I'm like, 'listen, just because my body was developed for a purpose other than fucking millionaires, doesn't mean it's masculine.' I think it's femininely badass as fuck because there isn't a single muscle in my body that isn't for a purpose. Because I'm not a do-nothing bitch."
It didn't take long for the catchphrase to become branded on t-shirts, endorsed fully by the champion on Twitter:
The catchphrase seems to have blended quite nicely in the middle of the counter-culture war against political correctness while continuing in the vein of traditional feminism. However, not everybody is happy with the shtick.
That includes strawweight contender Rose Namajunas, who said recently that it's wrong to start judging people and that doing nothing doesn't necessarily make you a bitch.
"To this whole dnb craze, I don't care if you do something or do nothing, just don't be a bitch," Namajunas said on Instagram. "Let's be nice and not judge other lifestyles. Or don't and just be an unhappy person over there lol."
Regardless of the thoughts of some people, that hasn't stopped "DNB" from becoming an overnight success. To date, Rousey's shirt has sold over 50,000 units in less than two weeks time.