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Despite being one of Ultimate Fighting Championship's (UFC) top stars, Flyweight champion Demetrious Johnson is still not a top draw.
"Mighty Mouse" has defended his title six times, four of those wins being finishes. He outclasses opponents with his superior speed, boxing and wrestling.
Is it because he lacks the charisma that comes with being a champion? After all, Johnson has always been one of the more quiet ones.
One of his biggest challenges and biggest detractors, No. 1-ranked 125-pound contender John Dodson, will get his second crack at the champion at UFC 191 on Sept. 5, 2015, inside MGM Grand Garden Arena in Las Vegas, Nevada. Johnson's initial title defense versus Dodson came Jan. 2013 at UFC on FOX 6, which was the second largest gate of a Johnson-headlined show in his entire Octagon career.
It was also one of the most entertaining and competitive fights of his tenure, too.
So, would the challenge of rematching the hilarious and confident Dodson inject some much-needed hype into their UFC 191 headliner? Well, for one, the ticket prices say no.
Apparently, UFC has already taken Johnson's history into account and are charging a lot less than top dollar for his showdown with "The Magician."
Seats are starting at $78, while cageside seats will net you $603. Those numbers pale in comparison to what the asking price was for UFC 189 tickets, which was headlined by two title fights, including Chad Mendes vs. Conor McGregor for the interim featherweight title.
For the "best ever" pay-per-view (PPV), reports had the average ticket price at $803, with the buy-in at $349.
To Johnson, this was all too humorous.
"Those sticker prices, they’re awesome," Johnson told MMAjunkie. "I already saw somebody complaining about it on Twitter. I was like, ‘You poor bastard’ – excuse my language."
Johnson started from the bottom -- meaning he headlined three-straight FOX shows -- before becoming the main event on three-straight PPV events; albeit the last two were because of an injury sustained by a fighter in the planned main event.
For now, Johnson seems to content to stay in his lane -- away from the shrouds of reporters and photographers -- and letting his fighting do the talking. He will not be a Conor McGregor, or a Ronda Rousey -- never say never -- and there has to be something said for that.
Similarly to the way former heavyweight champion Brock Lesnar gave fight fans plenty of unique soundbytes, media obligations were not his forte. It is the same thing with Nick Diaz.
The former Strikeforce welterweight champion hates to fight (via MMA Fighting), but when it comes to media, he has his own theories and polarizing ways of approaching press conferences.
When it comes down to it, fans are not buying Johnson's PPV because of his talk, but to see him fight, which is something he has always done quite well.
"It’s a world title fight against John Dodson -- everybody wants to see that fight, and we’re going to get after it on Sept. 5," said Johnson.
For more on the developing UFC 191: "Johnson vs. Dodson 2" fight card click here.