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Chael Sonnen: 'Different' Conor McGregor refused to wear Reebok 'Fight Kit' at UFC 189 weigh-ins

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It's alive, IT'S ALIVE!

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As if Reebok didn't have to dodge enough backlash and negativity in the early stages of its partnership with Ultimate Fighting Championship (UFC) thanks to the not-so positive reviews thus far from various fighters on the roster, it seems one of the sponsor's biggest fish isn't completely playing ball.

According to former two-time No. 1 UFC middleweight contender, Chael Sonnen, Conor McGregor had somewhat of a disagreement with company officials behind the scenes prior to the UFC 189 weigh-ins.

In his latest installment of "You're Welcome" -- his highly-popular podcast -- Sonnen says McGregor refused to wear the official "Fight Kit" uniform before tipping the scale after instructed to do so. In fact, things got so tense that an unnamed company representative had to bust out the contract to remind "Notorious" that he was legally obligated to comply.

That apparently didn't scare the fiery Irishman -- who has a solo sponsorship deal with the sports apparel giant -- as he proceeded to walk out on stage to the beat of his own drum, wearing his very own Reebok-sponsored attire because he's "different than the other guys."

Check out Chael's comments (via Bloody Elbow):

"Conor did not wear Reebok (at the Mendes weigh in). He wore something else and behind the scenes they were giving him his Reebok kit. He refused to wear it. They said, 'Hey, you have to wear this.' And McGregor said, 'I'm different, I'm not like those other guys. I'm not wearing it.' So they get out the contract and everything and they tell him, 'You have to do this,' and Conor said 'I'm not doing it.' When the weigh in rolled around he did not wear the Reebok stuff."

But, McGregors's rebellious stance allegedly didn't end there. According to Sonnen, company president Dana White instructed McGregor to put on the champion's black-colored jersey after claiming the interim Featherweight title with a knockout of Chad Mendes.

That request -- reportedly -- also fell on deaf ears:

"After the fight Dana gets in the Octagon and hands him the Reebok shirt (black champion shirt) and goes 'You have to put this on.' and Conor did not respond, he just looked at Dana. And when he did his post fight (interview) he did not put the shirt on."

Check out the .gif of White handing him the shirt:

And here is the interim 145-pound champion tossing said shirt to his cornernmen before giving his post-fight victory speech:

Perhaps McGregor's elation of winning his first-ever UFC title superseded his immediate post-fight wardrobe decision-making. That, or he really did want to prove that he's "not like those other guys."

To his credit, McGregor did wear the official "Fight Kit" uniform during his walk down the Octagon on fight night. And he isn't shy about sharing all his Reebok-related swag on social media.

That "Fight Kit," though ...

MMA Video: UFC 189 weigh-in highlights