One mixed martial arts (MMA) fan was disappointed by the way Ultimate Fighting Championship (UFC) President Dana White was handling criticism over the promotion's new Reebok deal. So, said fan took his grievance to Twitter and spoke his mind.
What he got in return was a scathing critique about his prodigious girth.
@Edinsanantonio ur Good for drinkin Mountain Dew and eating pizzas!!!— Dana White (@danawhite) July 23, 2015
Just for the record, pizza is delicious and should be a part of every sports fan's diet.
But that wasn't the point of last night's digital pissing match (see his full rant here). White had some time to kill and used his considerable reach on social media to not only dodge questions about his business ethics, but also the oft-maligned uniforms and recent exile of longtime cutman Jacob "Stitch" Duran.
@everlast408 real question is what do I think of that profile pic— Dana White (@danawhite) July 23, 2015
@NewMeroNCity go away moron or whatever ur name is— Dana White (@danawhite) July 23, 2015
@RealMattSears good more money for food— Dana White (@danawhite) July 23, 2015
Ad Hominem, 101.
White's treatment of critics should not surprise longtime fans of UFC and MMA, as this has been his unapologetic modus operandi since day one. And it's not just restricted to fans, either, as the outspoken promoter has also attacked talent and even the media for publishing negative content.
Or in some cases, simply blocked them on Twitter while revoking their fight night credentials.