File this under "You had one job."
Ultimate Fighting Championship (UFC) recently partnered with sneaker and apparel giant Reebok, which means athletes competing under the ZUFFA umbrella will be compensated for wearing specialized uniforms to the Octagon, starting with UFC 189 on July 11, 2015 in Las Vegas, Nevada.
Read (and hear) all about it here and here.
Like most first-generation products, Tuesday's launch was not without its share of problems. Most notably, the organization's failure to "put the fighters at the forefront," as one incensed combatant wrote on Twitter, botching several prominent names on the shirts (pics) that cost a whopping $80.
Take a look:
.@Reebok @ufc never once have I been announced as Thomas Lawlor. Thanks for putting the fighters at the forefront of the clothing #smh— Tom Lawlor (@FilthyTomLawlor) June 30, 2015
Eh....spellcheck #gogiblert @MMARoasted pic.twitter.com/uvsnIYFIuv— stephen davoren (@bailldogg) June 30, 2015
Yo @Reebok my name is BEC.. only my mother can call me Rebecca pic.twitter.com/HSpfbkHKRV— 'Rowdy' Bec Rawlings (@RowdyBec) June 30, 2015
@MMARoasted Josh Koscheck to be first the fighter to debut the Reebok fight kit in Bellator! pic.twitter.com/DUQ8LgL4Ja— Dave Ratchet (@worldhero) June 30, 2015
@MMARoasted Go Márcio! pic.twitter.com/gy9MH2IvSY— Dave Ratchet (@worldhero) June 30, 2015
@Reebok his nickname is jacare. First name Ronaldo. Did you guys research any of this? Machida's is wrong too. pic.twitter.com/OivmJ0O3Hl— Aron (@aron_41d) June 30, 2015
To its credit, Reebok has been putting out fires all day on social media and promised to correct what it called "glitches" in the online database. Probably not a good start for the company, considering not everyone was on board with this program to begin with.
The next few weeks should be very interesting...