Ultimate Fighting Championship (UFC) held a special media press conference earlier today (Tues., June 30, 2015) in New York City to unveil its long-awaited "Fight Kit" uniforms from Reebok.
Watch the video replay here and get your first look at the outfits, broken down into the country kit, the universal kit, and the championship kit (additional pics here).
The new wardrobe regulations, which will officially debut at UFC 189 on July 11, 2015 in Las Vegas, Nevada, will require all mixed martial arts (MMA) fighters under contract with ZUFFA to wear official Reebok uniforms, which means the days of multiple logos plastered all over fight shorts are gone.
That little fact didn't make too many fighters (and their accountants) happy. Neither did the multiple fails that were blamed on a database glitch. So how did the athletes -- and the rest of the MMA community -- react to the new look?
Have a look:
Shoot I missed it all, let me know how happy I should be I won't ever have to wear that stuff. https://t.co/E7hnAf6a65— Ben Askren (@Benaskren) June 30, 2015
No offense but if anyone pays $95 for a shirt with my name on the back you're an idiot.— Tom Lawlor (@FilthyTomLawlor) June 30, 2015
.@Reebok @ufc never once have I been announced as Thomas Lawlor. Thanks for putting the fighters at the forefront of the clothing #smh— Tom Lawlor (@FilthyTomLawlor) June 30, 2015
@VinnyMMA yeah. Because that's how I've branded myself for the past 8 years. Filthy Thomas. What a bunch of horseshit it all is— Tom Lawlor (@FilthyTomLawlor) June 30, 2015
That Hansel is so hot right now...... Hansel. #UFCFightKit pic.twitter.com/TikxPNDSgP— Ricardo Lamas (@RicardoLamasMMA) June 30, 2015
Ben Rothwell Fight Kit $25 pic.twitter.com/pqQw8nhqKk— Big Ben Rothwell (@RothwellFighter) June 30, 2015
Lol wow— malki kawa (@malkikawa) June 30, 2015
SICK MONEY PAJAMAS— MAYHEM (@mayhemmiller) June 30, 2015
I'm just waiting for Ben Stiller to pop out w/ some Blue steel type stuff. #Zoolander #UFCFightKit— Cody Gibson (@TheRenegade559) June 30, 2015
One of my issues w/ the kits from a design standpoint is 'UFC' takes up a ton of the front. Shouldn't the fighter's name be bigger & there?— Luke Thomas (@SBNLukeThomas) June 30, 2015
So @PeterSobotta will fight for Poland from now on. Interesting. #UFCFightKit pic.twitter.com/SSo8pDh1NY— Mark Bergmann (@MarkBergmann) June 30, 2015
Holy crap. They DO look like Uno cards! https://t.co/GHCtHq6Nx3— Jonathan Snowden (@JESnowden) June 30, 2015
About to put on my @headrushbrand fight kit and go to the gym so I can train.— The Diamond (@DustinPoirier) June 30, 2015
Remember when Dana White crapped on the IFL? At least the Woodchucks and Beavers unis had personality. UFC look equals Hunger Games prequel.— Josh Gross (@yay_yee) June 30, 2015
LMAO!!!— Mauro Ranallo (@mauroranallo) June 30, 2015
Massive fail on the Chinese names. Every single one is backwards. pic.twitter.com/iPSRoQBu44— Lili Asia MMA (@MMAinASIAdotcom) June 30, 2015
I'm going to cry! https://t.co/ojPAz1Qom4— 'Rowdy' Bec Rawlings (@RowdyBec) June 30, 2015
Always a great idea in a sport that thrives on individual superstars to not support individuality. #UFCFightKit— Las Vegas Fight Shop (@LVFightShop) June 30, 2015
I just got out of a meeting with the Reebok executive who designed my shirt pic.twitter.com/znfACc4svO— Giblert Melendez (@GiblertMelendez) June 30, 2015
Bad news for Lyoto Machida fans and good news for Marcio "Lyoto" Alexandre fans (or should I say Marcio Machida)? pic.twitter.com/5qfYHkPDYG— Guilherme Cruz (@guicruzzz) June 30, 2015
.@Reebok I'm Mexican your robbing me of having my name correct while I represent my home country. #yourmajesty #vivamexico— Angela Magana UFC (@AngelaMagana1) June 30, 2015
Hey look, some positive reviews!
#UFCFightKit video announcement on @UFCFightPass was promising , exited for its individual uniform customization look & fit .— Raphael Assuncao (@RaphaAssuncao) June 30, 2015
So far so good. It'll be cool to have a #Haiti fight kit for @ufc @Reebok uniforms, what you do think @003_OSP— Neil Magny (@NeilMagny) June 30, 2015
You've seen their reactions, what's yours?