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Pic: UFC 189 headliner Conor McGregor signs Monster endorsement deal

While other mixed martial arts (MMA) fighters are hemorrhaging sponsors, as Ultimate Fighting Championship (UFC) gears up for a Reebok takeover in July, others -- like UFC 189 featherweight headliner Conor McGregor -- are adding them to his "Notorious" portfolio.

Otherwise known as "McGregor Inc."

It's good to be king joker.

What about the new Reebok deal? Well, if you're McGregor, who fights division titleholder Jose Aldo for the 145-pound strap at the upcoming UFC 189 pay-per-view (PPV) event this July in Las Vegas, Nevada, you can have the best of both worlds.

Outside of this blanket policy, the streaking Irishman signed a separate deal with the sneaker and apparel giant last January.

Now it's up to him to hold on to it, which is not as easy as it sounds these days.

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