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While other mixed martial arts (MMA) fighters are hemorrhaging sponsors, as Ultimate Fighting Championship (UFC) gears up for a Reebok takeover in July, others -- like UFC 189 featherweight headliner Conor McGregor -- are adding them to his "Notorious" portfolio.
Otherwise known as "McGregor Inc."
I only work with multi-national companies at the top of their game. Welcome to McGregor Inc. @MonsterEnergy pic.twitter.com/ptpbfj5fhq
— Conor McGregor (@TheNotoriousMMA) May 4, 2015
It's good to be king joker.
What about the new Reebok deal? Well, if you're McGregor, who fights division titleholder Jose Aldo for the 145-pound strap at the upcoming UFC 189 pay-per-view (PPV) event this July in Las Vegas, Nevada, you can have the best of both worlds.
Outside of this blanket policy, the streaking Irishman signed a separate deal with the sneaker and apparel giant last January.
Now it's up to him to hold on to it, which is not as easy as it sounds these days.