Ultimate Fighting Championship (UFC) light heavyweight kingpin Jon Jones was recently signed to a sponsorship deal with sneaker and apparel giant Reebok, one that extends beyond the recently-announced uniform deal (more on that here).
Now, it's putting him to work.
"Bones" pumps up his ZPump Fusion before hitting the mean streets of ... wherever the heck he is ... in a Walter Mitty-ish clip that has all sorts of exciting and dramatic things taking place around him. I'm not sure what the symbolism is behind the butcher chopping a slab of beef, so I'll leave that to all you film buffs.
See more of Jones when he puts his 205-pound strap on the line against light heavyweight slugger Anthony "Rumble" Johnson at the upcoming UFC 187 pay-per-view (PPV) event, which takes place on May 23, 2015 inside the MGM Grand Garden Arena in Las Vegas, Nevada.
Your initial impression of the sneaker?