This guy may have created the "monster," but the mixed martial arts (MMA) media created the once-unbeatable fighter knows as Ronda Rousey.
That's according to former Ultimate Fighting Championship (UFC) middleweight contender Chael Sonnen, who stopped by "The Dan LeBatard Show" to give his take -- just like everyone else -- on Ronda's loss to Holly Holm last weekend (Sat., Nov. 14, 2015) at UFC 193 in Melbourne, Victoria, Australia.
"That division is still so shallow and so new and when the media got behind it, there was so much hype and belief, It's like anything else -- and Dan, I'm not above this, either -- when you hear something enough times, you start to think that it's real," said Sonnen, as transcribed by MMA Fighting.
Now that Rousey has the first blemish of her career, Sonnen says things are much clearer in that Rousey -- although very talented -- was made out to be this unique fighter with unmatched skills.
"Things should become clear ... after you see them," said Chael. "I wasn't good at predicting this one, either. The thing with Ronda is she is created by the media. That was a media sensation."
"You did have a lot of fighters coming out and saying, 'I want a Ronda Rousey technique video, because I want to learn those skills.' She has great skills, but so does everybody else on the roster," he expressed.
According to "American Gangster," a rematch won't go much differently, as he sees Holm having her way with Rousey once more. Something that could leave Rousey's MMA future looking very bleak.
As for what another loss for Rousey means to UFC, while it won't be seen as a positive, the promotion will continue to thrive because as he puts it, "when one star goes out, another is born."
Using pay-per-view (PPV) behemoth Brock Lesnar as a prime example, Sonnen says UFC will always continue to do big business at the bank once its top draws move on.
As far as Holm's potential of becoming the next big thing, Sonnen isn't too sure. "I don't think that Holly Holm -- as great as she is physically -- I don't think she's going to be able to transcend cultures like Ronda did," said Chael.
"Ronda was a very unique personality. She's very likable, she's very marketable. She does and says the right things. Holly is just a really kind and sweet person that's a really good fighter. I think yeah, you are going to lose a little momentum," he concluded.
Holm may not be the big media darling yet, but she's starting off on the right foot.