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While we may never know how badly the last minute cancellation of Johny Hendricks may have hurt the UFC 192 pay-per-view, the results are no less catastrophic.
According to numbers being floated on Twitter, the event could very well be the worst for a Light Heavyweight championship fight in modern UFC history.
Per WON: Daniel Cormier's fight w/ Gustafsson will be a bomb at the box office. Lowest buys for a LHW title fight in modern #UFC history
— Jonathan Snowden (@JESnowden) October 30, 2015
Cormier vs. Gustafsson was "in the ballpark of 250,000 buys." https://t.co/Ro0Aye8Bso
— Jonathan Snowden (@JESnowden) October 30, 2015
Jonathan Snowden is referring to Dave Meltzer of the Wrestling Observer Newsletter, who says the stingy response to UFC 192 likely reflects a lack of star power.
It's a damning statistic given that the fight itself received the coveted "Fight of the Night" bonus and is widely considered one of the better fights of 2015.
If the numbers are accurate, it would match the average buys for pay-per-views in 2014. However, considering the importance of the fight it's still surprising. Particularly if you consider how the year 2015 began:
This year, the UFC enjoyed a bit of resurgence, with rising stars Ronda Rousey and Conor McGregor carrying the day. The year began with UFC 182, featuring a light heavyweight title bout between Jon Jones and Daniel Cormier, which netted 800,000 buys. Back in August, Rousey's title defense against Bethe Correia scored 900,000.
Although 2015 has been a rebound year from a steadily falling interest in UFC, should the numbers be accurate they would reflect the second-lowest PPV buys of the year. Only Demetrious Johnson's UFC 186 title defense back in April did worse, although UFC president Dana White said he doesn't "give a shit" about those "drunk dummies."
If there's some good news here it's that the rematch between Cormier and Jones is likely to happen sooner rather than later following the reinstatement of "Bones" to UFC. With the drama surrounding their rivalry and considering the solid numbers they posted last time, it's doubtful that the next Light Heavyweight pay-per-view will do anything less than 800,000 buys.
Unless, of course, this guy gets his wish.