Reebok was probably hoping its new sponsorship deal with Ultimate Fighting Championship (UFC) light heavyweight titleholder Jon Jones, inked less than a month ago, would bring a significant amount of attention to the sports and apparel giant.
Though I'd reckon this probably isn't what they had in mind.
That said, the sneaker guys recognize that star athletes failing drug tests is not exactly unfamiliar ground in the world of professional sports, and will be sticking by "Bones" after the pound-for-pound king tested positive for cocaine metabolites prior to his UFC 182 title defense (full story here).
From ESPN's Darren Rovell:
"We commend Jon for taking the necessary steps to address the issue, and we will support him in any way we can. The status of Jon's relationship with Reebok has not changed."
Jones also received unwavering support from his "proud" employer.
Because the drug test was conducted out-of-competition, Nevada State Athletic Commission (NSAC) was unable to levy any penalties against Jones, nor could the sanctioning body prevent the promotion from sending its top mixed martial arts (MMA) fighter into the cage last weekend in "Sin City." That of course begs the question, why even test him at all?
A question that has yet to be answered.