Championship doubleheaders are good for business.
Especially when one of those champions is Ultimate Fighting Championship (UFC) women's bantamweight queenpin Ronda Rousey, who UFC President Dana White insists is the biggest star in mixed martial arts (MMA) past, present, and possibly future.
And the addition of Chris Weidman certainly didn't hurt, according to MMA Fighting, who recently released the UFC 175: "Weidman vs. Machida" pay-per-view (PPV) buy estimates for last month's Fourth of July Weekend combat sports extravaganza.
It appeared a combination of the two fights led to the success. While Rousey was the biggest star on the show, her opponent was not well known and given little chance to win. This was also Rousey's third fight in just over six months. Machida was considered a major test for Weidman's middleweight title, perhaps his toughest in the division, but the former light heavyweight champion was not a big draw as a challenger when he faced Jon Jones for the light heavyweight title.
Weidman and Rousey also did big business at the box office in the main/co main of UFC 168 last December.
The "All American" took a five-round unanimous decision win over Lyoto Machida in the UFC 175 headliner, while "Rowdy" beat the brakes off division number one contender Alexis Davis. Weidman moves on to fight Vitor Belfort in December, while Rousey awaits a new opponent.
For more UFC 175 news and notes click here.