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Dana White explains why Tyron Woodley turned down Hector Lombard fight on Nov. 8 in Australia

Since it "doesn't work for his brand," White must now look elsewhere for "Showeather."

Anthony Kwan

Ultimate Fighting Championship (UFC) President Dana White has been trying to convince Tyron Woodley to fight fellow welterweight contender Hector Lombard in the headliner of the promotion's upcoming "Fight Night" event on Nov. 8, 2014 in Australia.

No such luck.

White even told "The Chosen One" that Lombard called him a "two-faced phony" and that he wanted to "beat his ass," but Woodley wouldn't take the bait. Probably because it wasn't the kind of pairing that did anything for his brand, according to comments from Friday's media scrum (watch it here).

"I called Woodley and said, 'Here's what your teammate just said, and he wants this fight bad.' And he said, 'He can say whatever he wants, he's about him and he's always been about him. This fight doesn't work for me and my brand.' He started telling me all the reasons why he doesn't want this fight and I just said, 'Whatever kid, whatever.' He wants nothing to do with Hector. Hector wants this fight, Woodley does not."

Woodley has other opponents in mind.

Chief among them is welterweight warrior Matt Brown, who is fresh off a unanimous decision loss to Robbie Lawler last month in San Jose, California. Unfortunately, the "Immortal" slugger is still nursing a hand injury and won't resume training for another couple of weeks.

And judging by the official rankings (see them here), that doesn't leave Woodley with a Plan B.

How about Plan H?

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