Business is about to pick up.
World Series of Fighting (WSOF) drew its biggest television number yet in the promotion's short history with WSOF 10: "Branch vs. Taylor" last Saturday night (June 21, 2014).
Complete with three title fights on the main card, the NBC Sports broadcast shattered previous records held by events from the past, bringing in 365,000 viewers, according to MMA Fighting. They also had to compete against the likes of Showtime boxing and GLORY 17.
The audience for previous shows has ranged from 94,000 to 264,000 viewers -- proving the organization could very well be on the rise. A number of top-level fighters, including Andrei Arlovski, Jon Fitch, Anthony Johnson, Tyrone Spong, and Rousimar Palhares, haven't even come close to drawing the same amount of viewers that WSOF 10 did.
David Branch successfully won the inaugural middleweight championship in the main event, submitting Jesse Taylor in the first round. Also victorious on the card was Rick Glenn, who upset Georgi Karakhanyan to win the featherweight title, as well as Jessica Aguilar, who retained her women's flyweight strap.
WSOF returns on July 5 (the same day as UFC 175) with another impressive lineup for WSOF 11: "Gaethje vs. Newell," which features a much anticipated lightweight title fight pitting the champion Justin Gaethje against challenger Nick Newell.
Also on the card, Jon Fitch battles Dennis Hallman, and new signee Melvin Guillard takes on Gesias Cavalcante.
The event will be broadcast earlier than usual on NBC (the promotion's debut on the network giant) to avoid competing against Ultimate Fighting Championship (UFC), who is poised to air one of its biggest shows of the year.
For more on WSOF 10 check out our results recap here. Full "Branch vs. Taylor" play-by-play here.